The Square Ball

A badge sewn and sublimated onto a sports shirt.


Decorated with scores of fanzine award wins and nominations, The Square Ball has been the irreverent voice of Leeds United fans for more than three decades. I was approached in 2016 to come up with a badge to be used on merchandise such as T-shirts, living alongside the existing logo. After a little exploration, we arrived at an icon that takes a fittingly lateral view of the fanzine's name (itself a term borrowed from football parlance). The final badge was received so well by the team at The Square Ball that it immediately took over as the main logo as well. In the years since it has gone from strength to strength across a raft of touchpoints, used as both a hero logo and as a supporting icon.

Photos courtesy of The Square Ball.