Project

The Terrace

A logo sublimitated onto a sports shirt as both the manufacturer's mark and the sponsor.

Overview

Rooted in U.K. football fan culture, The Terrace have grown in just a few years into a brand with multiple kit sponsorships and licensed merchandise agreements: from the National League to the Premier League; around the U.K. and Ireland; and spanning multiple sports. Early into this journey in 2019, I was contacted to create their new logo. It needed to be distinct, recognisable and flexible to help establish The Terrace's brand across a range of merchandise, but without appearing to show favour to any club or overshadowing the fan-inspired artwork that drives what the company is all about. The final mark literally roots The Terrace in football, adding dynamism through italics and implied movement.

Photos courtesy of The Terrace.

The Terrace logo.
The Terrace icon.
Construction lines underpinning the logo for The Terrace.
The Terrace logo displayed during a game at Meadow Lane between Notts County and Altrincham.
A close-up shows The Terrace logo printed inside a T-shirt collar.
Boxer Josh Warrington wearing a shirt made by The Terrace for the band Skylights, inspired by a past Leeds United shirt.
A variety of Exeter City kit merchandise inside a presentational box, prominently featuring The Terrace logo.
Two Nottingham Forest kit mugs, one still inside its packaging branded with The Terrace logo.
The Terrace logo displaying during a game at Spencer Stadium, home of Banbury United.
A promotional image announcing The Terrace's deal to become Wigan Athletic's shorts sponsor.
A screenshot from EA Sports FIFA showing The Terrace's kit sponsorship of Bristol Rovers and Morecambe.
A screenshot from EA Sports FIFA showing The Terrace's kit sponsorship of Bristol Rovers and Morecambe.
A screenshot from EA Sports FIFA showing The Terrace's kit sponsorship of Morecambe.

Visit: The Terrace (opens in new window)